hugo boss
Hugo Boss Sunset Cruise with Jenson Button
VIPs and brand partners got up close and personal with McLaren Formula One driver Jenson Button on a private sunset […]
HUGO BOSS and Mercedes AMG Petronas seal F1 Partnership
Come January 2015, Formula One race team Mercedes AMG Petronas will receive a wardrobe update from German luxury fashion house […]
Hugo Boss Prize 2014 Finalists
In November, the international jury will announce the winner of the highly regarded Hugo Boss Prize 2014. The five finalists […]
HUGO BOSS F1 Pop-Up Store
HUGO BOSS brings the F1 action to Marina Bay Sands with a pop-up store celebrating the brand’s longstanding partnership with […]
Fall/Winter 2014 Trend Report: HUGO
HUGO HUGO revisits the excitement of the new millennium in its latest contemporary collection. Aerospace-inspired flight jackets and cotton overalls […]
Fall/Winter 2014 Trend Report: BOSS
BOSS Hugo Boss’s core brand of formidable work-wear adopts the venerable tenets of Scandinavian design for Fall 2014. The result: […]
In Conversation: Hugo Boss CEO Gerrit Ruetzel
The past half year has been an exciting time for Hugo Boss, with the opening of its Omotesando flagship store […]
HUGO Fall/Winter 2014 Campaign
HUGO presents its stunning Fall/Winter 2014 campaign, shot against the scenic backdrop of the Vasquez Rock Natural Area Park north […]