ZEGNA tasks global ambassadors Mads Mikkelsen and Wu Lei to connect with the serenity of Oasi Zegna, immersed in nature to highlight the latest iteration of the brand’s longstanding commitment to harmony as luxury.
Summer comes just as quickly as its leaves. Before you know it, the balmy, sultry air becomes a lingering but distant memory, replaced by a cooler breeze made visible by the fall of leaves. Fall’s drop in temperature welcomes a slower pace of life, and the introspection that naturally comes with it has got ZEGNA thinking about its roots — culminating in a campaign that frames Oasi Zegna and Oasi Cashmere as a place and means of harmony.
More specifically, harmony between humankind and the natural world, which is evident in the way Global Ambassadors Mads Mikkelson and Wu Lei pace through the storied forests of Oasi Zegna in the Italian Alps — the faces of the FW24 campaign wearing the tone-on-tone autumnal palette, right in the heart of the brand and living legacy of founder Ermenegildo Zegna.
While we got a broad idea of how Oasi Cashmere would play out during the FW24 show earlier this year, the campaign makes clear that there are two new icons waiting to be spotlighted in detail. The “Il Conte” jacket and the Triple Stitch Monte shoe make for the focus this season; the former an homage to the founder’s noble title of Count of Monte Rubello — celebrating the legacy he created as an entrepreneur, philanthropist and businessman — and the latter a two-in-one sweet deal for city-dwellers and mountain-lovers.
The “Il Conte” jacket is the centrepiece of the Oasi Cashmere collection, the perfect staple for the modern wardrobe. Featuring rounded edges and a stand-up collar that can also be worn lowered, the chore jacket is the epitome of “smart casual”; details like the leather Zegna 232 Road Brand Mark on the back sign off the look and a sewn-in mini pocket showcase the small but thoughtful details that characterise this Oasi Cashmere collection. The Il Conte jacket also comes in a total of five colours, with the colours Army Green, Light Grey and Light Taupe available in our region.
Featured alongside this piece is the Triple Stitch Monte shoe, which provides the ideal blend of elegance and functionality made for year-round wear. “Monte” is the Italian word for “mount”, a signal of the hiking inspiration that guides the design of this versatile shoe.
Like the Il Conte, the shoes are tonal, and have a low-top silhouette and the brand’s signature triple-crossed elastic detail to ensure an easy slip-on fit while also evoking the traditional hand-stitching of ZEGNA’s tailored jackets. The Triple Stitch Monte is also lined with leather and completed with a Vibram sole — your perfect indoor-to-outdoor shoe.
The campaign launch is currently being celebrated in the heart of New York City on with a new chapter of “VILLA ZEGNA”— ZEGNA as a multi-sensory expression, inspired by the original house of the founder. The ongoing week-long program will host exclusive breakfasts, lunches, dinners and talks to honour “VILLA ZEGNA” and Ermenegildo Zegna’s trip to NYC in 1938. Bringing together the brand’s nearest and dearest to celebrate this exciting moment emphasises the legendary myth of the founder, and what his legacy continues to provide for the ZEGNA of today and tomorrow.
Once you are done with this story, click here to catch up with our September 2024 issue.