From Dior, Louis Vuitton, Cartier to Diesel, see this 2022 best holiday campaigns.
As the year comes to an end, luxury houses and brands are taking the opportunity to do a highlight reel of what they have released over the year, remind loyal patrons of their timeless classics and put out any remaining ideas that do not fit into the plans of next year.
While it is a time of reflection, the festive season often feels like an entirely separate timeline that exists independently from the rest of the year. Festivities are at full blast throughout the whole of December, a steep crescendo that explodes like a firework when the arrival of the New Year takes precedence over thanksgiving and familial warmth.
Collated here are some of the different ways the brands have taken to commemorate this time of celebration and joy, some telling fabled stories or featuring profiles who represent a facet of this special time. From the Nutcracker, winter wonderland landscapes to shimmering and effervescent gatherings, see below the holiday campaigns of 2022.
Emporio Armani (Pictured above)
A representation of classics by avid readers. Good wind down activity to end the year.
Tiffany & Co.
Tiffany & Co. sheds light on Andy Warhol’s famed Christmas cards with Hailey Bieber fronting a joyous party.
Burberry
Featuring powerhouses Shakira and Burna Boy, Burberry spreads its iconic check on an amalgamation of festive items.
Louis Vuitton
A teddy bear comes alive and moves around trunks and bags of classic Louis Vuitton repertoire, meeting Vivenne in a fun dance around a heartwarming family living room.
Dior
Join Anya Taylor-Joy in a dance around Dior’s Atelier of Dreams.
Gucci
Under a starlit Winter sky, a cast of characters aboard a fanciful Gucci locomotive journeys through imagination to celebrate everything beautiful in the world.
Coach
In a quirky video, Jennifer Lopez, Yoon Chanyoung and Zoey Deutch DIY the Christmas spirit with the love and warmth of Coach’s latest releases.
Diesel
Taking tongue-in-cheek to the next level, Diesel takes the spirit of play to the next level to celebrate the brand’s revival amid today’s Y2k moment.
Prada
No frills are taken with this gift-focused Prada Holiday 2022 collection, featuring the elegant Diana Silvers.
Cartier
A cast of stars pepper this romantic orchestration of festive joy.
Chanel
Sail through the night sky on a hot-air balloon with Chanel.
Valentino
The glam of the festive season is loudest at Valentino’s The Party Collection.
Once you’re done with this story, click here to catch up with our December/January 2023 issue.
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