Zooming In and Out in Louis Vuitton and Park Seo-Bo’s Fall 2025 Collection - Men's Folio

Zooming In and Out in Louis Vuitton and Park Seo-Bo’s Fall 2025 Collection

Art and fashion converge once more.

By Cheryl Ong

Pharrell Williams’ bold vision meets Park Seo-Bo’s minimalism and what is born is a distinctive synergy between audacious and subtle aesthetics.

Pharrell Williams’ Fall 2025 Men’s Capsule Collection for Louis Vuitton marks an intricate dialogue between fashion and art, introducing a versatile wardrobe that straddles urban sophistication and weekend ease. Under Williams’ creative direction, Louis Vuitton challenges conventional fashion paradigms by merging his cultural ethos with traditional luxury codes.

Central to this collection is the influence of the late South Korean artist Park Seo-Bo, a pioneer of the Dansaekhwa movement known for his minimalist post-war paintings. The capsule draws extensively from Park’s Écriture series, where meditative repetition and subtle textures engage viewers in a reflective experience. Pharrell’s interpretation brings this aesthetic into a tactile and wearable form, using understated shades of mocha and navy, punctuated by bold neon green and red. These vibrant colours, inspired by streetwear, infuse contemporary energy while maintaining Park’s artistic references throughout the collection.

Take the LV Blason pattern, a significant emblem in this collection which appears on various pieces, including a black lambskin overshirt and a raw-blue denim suit. This motif not only signifies Louis Vuitton’s heritage but also bridges the gap between the brand’s legacy and Park’s minimalist art, creating a fusion of fashion and abstraction. The black velvet shirt, inspired by Park’s No.960728 from the Écriture series, embodies the rigour of his technique. It translates the depth and texture of his lines into fabric, capturing the essence of his art. Park’s meticulous process of soaking and layering Hanji paper, sculpting it to achieve his visual effects, is reimagined in this garment, offering a personal connection to his abstract concepts.

Louis Vuitton’s reinterpreted Epi leather, originally developed by Georges Vuitton and his son Gaston-Louis in 1920, also plays a significant role in the collection. The material, used across various outerwear pieces such as double-breasted coats and leather bombers, connects the brand’s history with its future in luxury fashion. Bags, including the air blue Christopher backpack and neon green Sac Plat, serve as wearable interpretations of Park’s artistic vision, each accompanied by tags referencing the specific artwork that inspired them, serving as a functional item and a work of art.

The Louis Vuitton Fall 2025 collection exemplifies a curated exploration into the convergence of art and fashion. Williams’ ongoing exploration within the brand reaffirms Louis Vuitton’s long-standing tradition of integrating artistic expression with high fashion, where fashion can be intellectually engaging while maintaining its capacity to be distinctly wearable.

Once you are done with this story, click here to catch up with our October 2024 issue.