Sometimes embracing seasonal change isn’t about reacting to physical changes in the environment. It’s about putting forth a new state of mind and attitude, opening up to births and rebirths, and thriving in that process of change — the world around will automatically seem different with this shift in mindset. Loewe’s yearly Paula’s Ibiza capsule embodies this limitless and joyous celebration of summer, and the innately inviting glow of warmth in its 2025 iteration places centrestage summer as a feeling more than a place; as a bubbling, effervescent energy that thrusts through cities, rushing into holidays that extend the magical glee first bloomed into being at the cherished style destination.

Featuring a wardrobe that encapsulates the high-low carefree vibe of island dressing, Paula’s Ibiza 2025 balances flowing shapes and handcrafted embellishments with compass and feather motifs — patterns that recall the abundant vegetation of island graphic prints — alongside prints that pay homage to American rock band Grateful Dead.

While the womenswear focuses on light, expandable shapes that flow and shift in their lightweight summer blends, the menswear lineup leans into what is soft and relaxed in shape, denim either kept plain or patterned in sets.

For bags, the sun-loving woven raffia shines the main material of choice. The new Ola features traditional techniques and a wavy silhouette with a short donut chain, while the Punch Hole basket sees handwoven raffia turn into chunky braids with belt straps in raw leather. A slouchier option is available in the crocheted Punch Hole Hobo. Then, the Featherlight Puzzle comes this time around in a new mini size, while other baskets, pockets, and pouches take heed from garden motifs, fashioning embroidered flowers and bees or handcrafted bag charms of vibrant flowers or bunches of glossy tomatoes.

Shot by Gray Sorrenti on the beaches of Comporta, Portugal, Loewe’s Paula’s Ibiza 2025 campaign is brought to life by musician and Loewe Brand Ambassador GISELLE, actress Sophie Wilde, and actor Enzo Vogrincic, alongside actor Jamie Dornan. Captured in the different intensities of light suggesting moments of a day en plein air, each of the campaign’s protaganists represents a different time of the day — crafting a narrative of which one were living on the island, filled with a vibrancy that mirrors the collection’s playful treatment of light and graphics. Natural elements frame the talents as they lounge in the sands alongside the collection’s bags and sunglasses, taking a colourful flight again as one of the most anticipated releases of the season.

Once you are done with this story, click here to catch up with our April 2025 issue.