Renowned denim streetwear brand is the world’s first fashion company to bring an AI-generated design to life with its AI Denim Cape.
Acclaimed denim streetwear brand G-Star RAW is taking AI-generated design off the screen and into the design studio, for a unique piece of couture-style apparel that is the first to be hand crafted from an original AI design concept.
The “AI Denim Cape” was designed by using the artificial intelligence app Midjourney, after 12 unique designs were developed, using a series of prompts. The 12 resulting concepts chosen from were a unique combination of cutting-edge technology and timeless design.
One AI-generated concept was then chosen to be brought to life by hand in the G-Star atelier – resulting in an original RAW denim couture piece. Made from premium raw denim and featuring futuristic 3D ‘G’ shapes on the arms, an adjustable waistband, detailed stitching patterns on the chest and subtle G-Star branding on the left inner side, the AI Denim Cape combines new age technology with G-Star’s signature design aesthetic. As a one-of-a-kind garment, it showcases G-Star’s denim expertise and precision craftsmanship. Craftsmanship that only humans are capable of.
Increasingly viewed as an essential component for our daily lives, G-Star RAW is embracing AI as a new collaborator to push the limits of its designs, as an innovative partnership between technology and the human hand.
“Innovation is ingrained in the G-Star DNA. We believe in giving our fashion designers the freedom to bring their dreams through AI,” said Gwenda van Vliet, CMO of G-Star RAW. “While anyone could make a design using AI, at G-Star RAW, we have the craftsmanship to make those designs into real garments. We should see AI as enhancing the creative process, rather than taking it over.”
The newly designed AI Denim Cape will be presented at the G-Star RAW store in Antwerp, Belgium, as the world’s first garment designed by Artificial Intelligence and created for the real world.
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