COS Atelier and Its Reverential Ode to Simple for SS24 - Men's Folio
Style, Editor's Pick

COS Atelier and Its Reverential Ode to Simple for SS24

  • By Manfred Lu

Timeless forever will the sleekness of simple be, as seen with COS Atelier’s Spring Summer 2024 presentation.

Since its inception 17 years ago, COS has become an oracle amongst high-fashion’s clientele. Forever intertwined with the trends of “Quiet Luxury“, or as an alternative to some of fashion’s most elusive names, the public’s perception of the London-based brand is straightforward — the go-to for well-crafted basics. Yet, with the arrival of the COS Atelier runway shows, the brand has showcased that it can also provide apparels that teem with creativity. COS has distinguished these runway collections as a step above the rest, typically crafted with more attention to details — such as hand-crafted elements and exclusive materials.

The Spring Summer 2024 collection best transmits this, with a concise 33-look presentation that has both menswear and womenswear. Staged in Rome in the conserved Corsie Sistine, the collection is airy, oversized, and laid-back — operating in the inter zones of the contemporary and elusive. For a brand that has affirmed itself as the solution for trendless, high quality basics, the Atelier collection breathes new life into the COS methodology.

Once you are done with this story, click here to catch up with our May 2024 issue.