Saint Laurent has taken it’s love for art to the next level with the launch of its own production arm — a first ever move for a luxury brand.
Anthony Vaccarello’s cinematic take on fashion has no doubt elevated the visuals and nuances of Saint Laurent’s offerings to new, unwavering heights. Over the past few years, we have seen numerous art collaborations and activations take place at SAINT LAURENT RIVE DROITE, emulating and extending his version of Parisian chic to not only be fashionable, but also seductive, provocative and art-loving by nature. This month, he takes that vision a step further with the launch of Saint Laurent Productions — a registered subsidiary of the house, making Saint Laurent the very first luxury house to count the full-fledged production of films among its activities.
“I want to work with and provide a space for all the great film talents who have inspired me over the years,” the Saint Laurent creative director noted on the debut of this new division. Selected to author the production house’s upcoming feature-length projects include directors David Cronenberg, a Canadian filmmaker who most recently put out the well lauded body horror film Crimes of the Future (2022), as well as Paolo Sorrentino, known for visually striking and complex dramas like Consequences of Love (2004), The Great Beauty (2013) and most recently, The Hand of God (2021). “These directors never fail to open my mind and, in a way, the singular, radical vision they bring to cinema has made me the person I am today,” said Vaccarello.
Confirming its commitment, Saint Laurent Productions will participate in the 76th Cannes Festival in May, premiering as part of the official selection of Strange Way of Life by Pedro Almodóvar, a queer Western short starring Ethan Hawke and Pedro Pascal, and one more short to be announced.
All of the company’s films feature costumes by Anthony Vaccarello for Saint Laurent.
Once you’re done with this story, catch up with the rest of our April 2023 issue here.
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