After signing as the brand ambassador earlier this year, Jackson Wang fronts Louis Vuitton’s newest travel campaign “Horizon Never Ends.”
Prior to becoming the biggest luxury fashion house in the world, Louis Vuitton was an atelier that specialised in making trunks for travel. Last year, in lieu of the founder’s 200th anniversary, the brand held an exhibition — 200 Trunks, 200 Visionaries — that served as a retrospective for their iconic trunks. And fronting their latest travel campaign is singer, idol and creative director, Jackson Wang shot in Paris by Glen Luchford.
Jackson got his start fencing, where he was an athlete practising for the Olympics. However, he dropped the sport to pursue his lifelong dream of becoming a performer. He first made a splash into the entertainment scene through the K-Pop group Got7, where he grew to be a fan favourite for his candid and charming personality. He further expanded his repertoire as a solo artist, producer and even a creative director at his own label, Team Wang. A multi-hyphenate, his recent partnership with the brand befits the Maison’s rich legacy.
The “Horizon Never Ends” campaign sees Wang perched atop the Arc de Triomphe poised for adventure accompanied by the Horizon luggages in the city of love. Designed by prolific industrial designer Marc Newson, the luggages have grown to become a cult favourite for its ingenious design, durability and superior functionality.
First released in 2016, the luggages are Newson’s most acclaimed product from the sleuth of products he has designed since his appointment to reshape the brand’s travel range in 2014. The suitcase, made from ultra-lightweight moulded mesh composite casings, is finished with natural cowhide trim to honour the Maison’s trunkmaking history before being covered with specially created Monogram or Damier canvas. A flexible, flat-bottomed interior maximises packing space, while the exterior offers miniature wheels with 360° directionality for ease of movement.
Once you are done with this story on Louis Vuitton and Jackson Wang, click here to catch up with our May 2023 issue.
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