On the sixth day of Christmas, we present the Swatch and The Simpsons festive collaboration.
Swatch is celebrating this festive season with a dash of laughter and joy with a special collaboration with everyone’s favourite family from Springfield, Oregon — hometown of The Simpsons. Since 1989, The Simpsons has brought endless fun and entertainment, and continues to do so this year with a dash of holiday spirit on the wrist.
Swatch, known for its positive provocation and joie de vivre, continues to redefine the watch industry with its striking designs that capture the spirit of the times. Founded in 1983, Swatch has become one of the world’s leading watch manufacturers and a highly sought-after brand that remains true to its roots. The company’s revolutionary approach extends beyond watchmaking, evident in its early engagement with action sports like BMX, skateboarding, and surfing. Swatch’s commitment to the arts is exemplified by the Swatch Art Peace Hotel in Shanghai, a haven that brings together artists from around the globe.
One can only imagine the merrymaking as Homer, Marge, Bart, Lisa and Maggie Simpson go carolling. Set against a snowy backdrop, the family captures the season’s magic in Christmas-appropriate outfits. Do not let the icy blue rendition dampen your moods, but instead embrace the TIDINGS OF JOY as Bart, Lisa, and Maggie take centre stage, with Homer and Marge chiming in from the sidelines. The WONDROUS WINTER WONDERLAND sees the family come together for their carolling rendition. Things take a whimsical twist as the family transforms into joyful gingerbread characters for a season filled with laughter, love and timeless memories.
Photography Jaya Khidir
Styling Manfred Lu
Styling Assistant Vanessa Grace Ng
Get into the swing of the festive season with a fun selection of watches inspired by your favorite (fictional) family. Head online to Swatch.com to capture the magic of the season on your wrist with Swatch’s festive collaboration with The Simpsons. Once you are done with this story, click here to catch up with our December/January 2024 issue.
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