Photography Jaya Khidir; Styling Manfred Lu
Grooming comes with a lot of promises. But not all are kept in the end. The concoctions meant to restore or reveal come in many shapes and sizes, with many once-hit wonders being reformulated to maintain their grail status alongside the emergence of new ones. Yet, how can we ever keep up with the science, that while important and relentlessly trudging forward, continues to be the Achilles heel of the modern man’s routine?
Hence, at Men’s Folio, we understand that grooming should be straightforward, easy to understand and fuss-free. The revamped Men’s Folio Grooming Awards 2024 embodies a 15-step regimen that consolidates the best of modern grooming down to the basics. This time, we’re bringing together the voices of industry insiders and the everyday men to distill the essence of modern grooming — designed to fit just about anyone, and everyone.
The 15-step categories include:
- Best Cleanser
- Best Toner
- Best Serum
- Best Moisturizer
- Best Sunscreen
- Best Primer
- Best Foundation
- Best Concealer
- Best Brow Fillers
- Best Setting Powder or Spray
- Best Fragrance*
- Best Razor
- Best Hair Product
- Best Hairdryer
- Best Oral Product
*Four fragrance profiles: Floral, Woody, Oriental, Fresh
Products submitted will be judged based on the following:
- Ease of Use
- Claim to Fame
- Sustainability
The final deadline for nominations is Friday, 17 May 2024. To nominate a product, simply fill the form with the following information: Brand_ProductNameInFull. For fragrance produces, fill in the form with the following information: Brand_ProductNameInFull_FragranceProfile.
To qualify, each nominated product must be available in a quantity of two and sent to our office from 13 May 2024 to 17 May 2024. Please also note that if the judges are unable to receive full-sized fragrances, tester vials can be sent.
The winner of each category will be announced in our June/July 2024 print issue.
For more information and/or advertising enquiries, please email us at charmaine@heart-media.com.
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