From 18th to 29th August, experience Lancôme’s Advanced Génifique serum in the flesh at its Ngee Ann City, Civic Plaza pop-up store. To sign up for activities, click here.
In 2009, Lancôme pioneered the boom of genetic-led skincare with a serum called the Advanced Génifique. Its premise was simple: acting on the skin’s top layer wasn’t enough to stave off the process of ageing. Instead, two causes have to be addressed. The first is gene expression that needs to be stimulated for stronger skin and the second, energising the skin to produce more protein for both firmness and brightness.
This youth-in-a-bottle however, wasn’t enough for them no matter how much it sold (apparently, one bottle was sold every six seconds from 2009 to 2019). To revolutionise the skincare game, Lancôme tapped into an emerging skin concern. Namely, the skin microbiome’s health which directly has an impact on the skin barrier.
Featuring a new pre-and probiotic formulation, each drop of the serum contains 30 million fractions of it that address an array of skin concerns with the first use. Dry skin is immediately hydrated, and sensitivity is quickly soothed, and as for fine lines and wrinkles, you’ll notice visible results in just seven days.
This now leads up to The Lancôme Advanced Génifique Skin Repair Lab in Singapore which is located at Ngee Ann City, Civic Plaza. For the familiar, it’s a wonderful way to restock on your holy grail and cop gift with purchases (specifically, 24th August 2023 where the first 30 to spend $600 will receive an exclusive Woo Do-Hwan signed Advanced Génifique Serum 75ML bottle ) and for those new to the brand, a chance to experience its rigorous testing process with experiential simulation labs.
On 23rd August, South-Korean actor and Netflix star, Woo Do-Hwan will be making an appearance at 7 pm but before that, we highly recommend trying out another Lancôme innovation—the brand’s Skin Screen that analyses your skin in great detail from your pore size to how you’ll age in the future. It’s slightly scary but terribly entertaining. Just make sure you sign up for their Pro-Radiance Booster after to improve the signs in 10 minutes.
Once you’re done with this story, click here to catch up with our August 2023 issue!
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