On 7th April, our first event since the pandemic began was in collaboration with Montblanc: an affair that celebrated the launch of the German luxury House’s Meisterstück leather collection, a set of handsome leather goods designed by artistic director Marco Tomasetta and the House’s 116th anniversary itself.
Opening the event, was a speech by Benjamin Goh, Montblanc’s Regional Marketing & Communications Director for South East Asia and a speech by Heart Media’s CEO, Olivier Burlot.
The Meisterstück, German for masterpiece, is the embodiment of craftsmanship, elegance, sophistication, and artistic expression of the House. With a luxurious leather that has gone through the hands of experienced artisans for over 80 years, the collection ranges from document cases and duffles to portfolios and messengers to cardholders and wallets.
Our Editor-in-Chief Weilun Tok conducted a styling workshop focusing on five products: the Meisterstück Tote and Meisterstück Messenger for ladies and the Meisterstück Pouch, Meisterstück Duffle, Meisterstück Neo Briefcase for men.
With nods to the Meisterstück writing instrument and details like contemporary rounded shapes and deep black colour tones, Weilun’s styling notes mentioned that the “collection’s versatility should be a staple in your wardrobe.”, a reference to qualities of items like the Meisterstück Pouch (“it can also be worn as a crossbody bag or carried as a clutch”), the Meisterstück Neo Briefcase (“organisation and storage compartments are all hidden inside the bags”) and the Meisterstück Tote (“this shape, which is very popular amongst the women these days, makes it an ideal stylish option as compared to a backpack.”).
As for how customers and Montblanc enthusiasts should style it, Weilun chose pieces that were equally classic like the items from the Meisterstück collection itself. A solid all-white number for the ladies and earthy hue tone on tone silhouettes or double-breasted suits for men.
Guests sipped on Roku Gin cocktails amidst mingling and admiring of the Montblanc Meisterstück collection. The cocktails included Rollin In the Deep inspired by the blue of the sky, seas and mountains and Impressions, the sensuality of vanilla and citrus.
Guests too could have a caligraphy caricature of themselves with any one of the leather accessories from the Montblanc Meisterstück collection.
Estemeed guests included Montblanc’s customers and celebrities like Benjamin Tan, Nick Teo and David Eung Hao.
At the event too, was a Montblanc Fragrance Discovery station featuring XXX.
After the styling workshop, guests were free to explore the universe of Montblanc as well as partaking in activities organised by Men’s Folio or bring a piece of the Meisterstück collection home.
Catch us at our next event or click here to learn more about the Montblanc Meisterstück collection.