The flashy, off-kilter statement piece may be the one that scores the most likes on Instagram, but the well-made essentials will always be the ones you reach for — even before they leave the pile of fresh, unfolded laundry. For Fall Winter 2025, H&M Atelier does not strive for novelty as the temperature falls, but instead presents a polished form of modernity. Through a focused, elevated wardrobe, everyday dressing becomes a matter of intuition.
T-shirt, jeans, all H&M Atelier; Belt, Stylist’s own
Top, pants, all H&M Atelier
Polished, but hardly stuffy, is how the collection unfolds. Embodying the spirit of contemporary masculinity, the menswear reflects classic sartorial codes but is adorned with utilitarian accents. From weighted jackets with a hook-and-eye closure, Henley shirts to slouchy cable knit jumpers, designs are timeless in how they take cues from classic workwear silhouettes and can easily translate across casual and dressier occasions.
Shirt, jeans, all H&M Atelier; Shirt (worn as inner), shirt garters, boxer shorts, briefs, Stylist’s own
Sweater, pants, all H&M Atelier; Shoes, Stylist’s own
As the colder weather creates opportunities for layering, pieces are designed to play well with each other, where length and volume are perfected to create a harmonious silhouette. Exaggerated in their forms, a sumptuous wool overcoat and a cropped, padded utility jacket allow base layers to peek through while enhancing the wearer’s proportions. Velvet, denim and checks further create texture when paired with the clean, casual fabrications of jersey and cotton.
Jacket, pants, all H&M Atelier; Gloves, boots, Stylist’s own
Jacket, shirt, t-shirt, pants, all H&M Atelier
The palette of cognac, rich chocolate brown and warm beige set the overall tone for the collection, while emerald green, butter yellow and sky blue imbue pieces with a lightness that cuts through the harshness of winter. Opulence, as H&M Atelier sees it, comes through having a wardrobe that works hard for you. Half-zip sweaters are aplenty, but having the perfect one that lies right against the body and offers you the right amount of warmth is the ultimate form of everyday luxury.
The new H&M Atelier Fall Winter 2025 collection is available online at hm.com from 2 October 2025.
Photography Chee Wei
Styling Liew Hui Ying
Grooming ChuFan Gan
Hair Zac Lee
Photography Assistant Szen Cheah
Model Harizizu | The Models Lab KL