Steal The Look: 24-Karat Gold Labubu

Style, Shopping

Steal The Look: 24-Karat Gold Labubu

There’s only one in the world, so why not own the look?  

By Manfred Lu

July 29, 2025

“I am the owner of the one and only 24-karat gold Labubu in the world.” If that quote sounds familiar, chances are you, and millions of others, have officially lost your grip on reality (or at least your screen time) to brain rot.

What began as pure satire from TikTok user @lilzbullzofficial has now evolved into the final boss of our collective obsession with the plush toy of the decade. “This was the day Labubu died,” one user laments in the comments. Another calls it a “Lafufu,” while a third drops the final blow: “Grown adult btw.”

@lilzbullzofficial My 24 karat gold Labubu #labubu #gold #labubuthemonsters #popmart ♬ La BEW BEW – The Jungle Pups

So what is it, exactly, about a 3D-printed parody of an iconic toy, an absurdist voiceover, arguments over its authenticity, and a rogue Grindr notification sound that makes something go viral in 2025?

Labubu is big business. Popularised by blind-box giant Pop Mart, the toy went from niche collectible to cultural phenomenon; the kind of craze that had people queuing for hours outside stores. Remember when we used to do that for Supreme? Now, that same fervour surrounds Labubu, but with an ironic twist: it’s become so omnipresent, so over-saturated, that it’s almost easier to hate it than to love it.

Which is why the 24-karat gold Labubu version feels like a logical next step. With many fans now shifting their obsession to CryBaby, the golden Labubu stands as a troll-like effigy of a cultural cycle gone too far. Or maybe, just maybe, your FYP encounter with golden Labubu isn’t a cultural moment at all — it’s a sign to touch grass. Real grass. Not your matcha-powdered midday drink of choice.

Still, the Labubu legacy marches on. The latest viral wave? A 102-year-old woman has lovingly dubbed her “La-bew-bew” in videos by @ryanthomasroth, who chronicles his grandmother’s growing obsession with the toy. And honestly, if she’s on board, who are we to argue? As Labubu continues its transformation from collectible to cult icon, maybe it’s time we start taking it seriously. And by seriously, we mean: it might be time to pull some style cues from this unmistakable mother of an icon. It is, after all, the moment.

Below, Men’s Folio curates a list of pieces that’ll help you channel your inner golden Labubu — the rarest of them all.