#MensFolioMeets Thomas Chan, the Founder of Genetic AI Technology Brand e-beauty - Men's Folio
Grooming, Health & Fitness

#MensFolioMeets Thomas Chan, the Founder of Genetic AI Technology Brand e-beauty

  • By Bryan Goh

#MensFolioMeets Thomas Chan, the Founder of Genetic AI Technology Brand e-beauty dna test
Well, the e-beauty DNA test is more than a DNA test because there are three for them. Beautify Me gives you access to the direct needs, concerns and problems with your skin, Identify Me that tells you your nutrition and fitness standards, and lastly, Game Changer that dictates your disease risks to your potentials. And how exacting and accurate are they? 14 for the first, 124 for the second, and 379 for the latter.

Here, Thomas Chan, the founder takes us through how easy it is to do. Hint: all you need to produce is two milliliters of saliva and let the e-beauty DNA test do the tinkering for you.

Hello hello! I usually like to open interviews with this question: can you please pitch your business in under 10 words or less? 
We (e-beauty) provide precise and effective solutions through genetic AI technologies.

 

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What do you mean by 350 life-changing insights with the e-beauty DNA tests? How in-depth are the insights compared to others?
With our Game Changer DNA kit, our goal is to empower our clients with potentially life-changing information such as their disease risks, drug allergies, other nutritional, health needs, and more — all by analyzing just 2ml of their saliva.

For one, I found out that my risk of Peripheral Artery Disease is more than 20 times compared to the average person and I even checked with the lab if they got it wrong. This led me to adjust my lifestyle and diet by reducing my fatty intake by a substantial amount.

I wouldn’t compare our tests with others in the market, as each has its own strengths. Ours being a local company means that we deliver faster results and dedicated follow-up services and solutions that you can get right here in Singapore.

How did the collaboration with A*STAR come about? What would you say you have learned from them and what would you say you have taught to them? 
e-beauty decided to base its technology in Singapore and has collaborated with various laboratories, such as A*STAR (Agency of Science, Technology, and Research)’s Institute of Bioengineering & Bioimaging on gDNA extraction, where all DNA samples are carefully extracted and purified before they are sent for genetic analysis.

 

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Let’s say if I do the Beautify Me test, what are some in-depth specifics I will receive?
The Beautify Me DNA test consists of 14 skin traits across three major categories which cover the need-to-knows of your skin. This includes skin sensitivity, hydration, anti-aging abilities, and skin oxidants. The report will cover skincare and lifestyle tips on what to do, what to eat, which ingredients to use, etc.

With our proprietary AI- matching function, you will be matched with the most suitable ingredients and even products that you could simply purchase off e-beauty.

What about Identify Me then? What insights will I receive?
The Identify ME DNA test is even more comprehensive with 124 traits spanning across categories like nutrition, sports, looks, health, weight, and life management. My favorite category is Personality & Potential where all the interesting traits are located.

This includes, but is not limited to, empathy, stress resistance, and even how likely you are to be a bachelor(ette) – all according to your genes! If you want to find out more about what your gene says about you, you can opt for the most comprehensive package – the Game Changer, which includes disease risks and drug allergies as well.

We hope that armed with this knowledge about yourself, you are empowered to take preventive measures and organized steps to better your health for you and your family.

 

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Would you say that the e-beauty DNA home-test kits are easy to use? How so then?
Like I always say – easy-peasy, lemon squeezy. Upon receiving and registering your e-beauty DNA kit, simply deposit your saliva into the provided tube, mix in the preservation liquid, and send it back to us with the return envelope. The next step is to simply sit back and wait for your results which normally takes 10 to 15 working days.

What happens after the test then? What happens during the consultation with Beauty 100?
After receiving your report, our customer service will contact you for a complimentary consultation with our panel of professionals which includes beauticians, doctors, and geneticists so you could throw all your burning questions to them.

e-beauty is currently collaborating with Beauty100, a home-grown slimming, beauty, and wellness center, where our clients can get (another) complimentary skin and health analysis. After which, their consultants can advise on the products and services to cater to individual needs.


Lastly, out of curiosity, what is the #1 song on your Spotify this year?
Anchor by Novo Amor. And probably not just for this year, since its release in 2016, this song has accompanied me through numerous nights of work and road trips. Imagine driving the roads of Iceland and the South Island of New Zealand with the whole stretch of mountains and rivers with this song playing on the car radio. Talking about feels, this is it.