The particular bucket bag Joseph Zeng is swinging around here is called the Saint Laurent Seau Rive Gauche Bucket Bag.
Perhaps it can be said that the bucket bag has had four incarnations within the past century — its first was in 1932 and was called the Louis Vuitton Noe Bag (or as some might call it, a champagne bottle bag), the second came in the sixties and was designed by Bonnie Cashin for Coach, the third came in the nineties where the high-end designers and street brands latched on to it and finally, in 2012 when Mansur Gavriel launched their iconic version simply called the bucket.
The OG of bucket bags was called the Louis Vuitton Noe Bucket Bag and it could fit five bottles of champagne and seven if you carry it without its straps tightened. Funnily enough, it was a champagne producer who requested Gaston-Louis Vuitton to develop a sturdy but stylish bag which he could use to ferry bottles around to parties.
Close to a decade later, the bucket bag doesn’t really elicit delight like its counterparts but that might be due to how we forgot about how practical it is. They’re never hilarious humongous or pitifully small, its wide and round tops give us quick access to what we shove inside and most importantly, they’re sort of a classic in their own right. The bag also never seems to come in fragile materials and their straps are neatly always adjustable. And if Joseph Zeng could have his way, we would all be wearing one from Saint Laurent. It’s called the Seau Rive Gauche, a nod to the seventies with its canvas material.
Once you’re doing with this story about Joseph Zeng and his Saint Laurent bag, click here to catch up with our August 2021 issue.
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