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The Bell & Ross BR05 Chrono is The Result of Urban Evolution

 
The Bell & Ross BR05 Chrono is The Result of Urban Evolution

Bell & Ross BR05 Chrono
A wise man once said, “to stand still is to move backwards”. It sums up Charles Darwin’s theory of evolution perfectly as natural selection dictates the survival of the fittest. Products face a similar fate, stagnate and risk falling out of favour, or worse obsolete.

Companies map out possible routes of development through evolution and augmentation before they are manufactured to discover new forms and purposes. After the wild success of the BR05 debut in late 2019, Bell & Ross reveals the next step of its evolution, the BR05 Chrono.

The Bell & Ross BR05 Chrono Is the Result of Urban Evolution
Unveiling a chronograph feels almost natural for Bell & Ross given its quest to outfit professionals with precise timekeeping instruments. The chronograph complication encapsulates this very essence given its ability to capture and record every passing second, minute and hour.

Though the BR05 Chrono does not possess the professional instrumentation outlook of its counterparts, its urban touch remains relevant given how work and play blends effortlessly in a modern man’s lifestyle.

The Bell & Ross BR05 Chrono Is the Result of Urban Evolution
As Bell & Ross sought to integrate the automatic chronograph BR-CAL.301 into the BR05, it faced the challenge of designing a pair of chronograph pushers that were harmonious with the BR05’s shape and form. The chronograph pushers were designed as an extension of the crown guards proving to be a stroke of genius that ensure they do not stick out jarringly.

On the dial, the curved edged square chronograph counters mimic the case shape of the BR05. Circular snailed grains highlight watchmaking intricacies and provide contrast to the sunburst dial in navy blue or jet black. 

The Bell & Ross BR05 Chrono Is the Result of Urban Evolution
The case and integrated bracelet design remains steadfast to the BR05’s identity — fluid lines and angular facets inspired by urban architecture transit seamlessly — though its dimension was increased to 42mm to accommodate the chronograph. Satin-polished surfaces and polished bevels accentuate the feeling of a luxury steel sports watch.

Given the sporting sensibilities of the collection, a 100m water resistance feels at home for the BR05 Chrono. A pair of rubber straps in matching colour is available for those who prefer a lightweight option.

Still craving for more content after reading about the new Bell & Ross BR05 Chrono? Click here to catch up with our October 2020 issue!