Collaborative projects have come thick and fast as brands realise the power of collaborations. It allows brands to reach new segments of consumers without the need to radically reinvent itself. Its reach has extended past the fashion world and permeated other industries such as watches, automobiles and even homeware to say the least. Here are some of the best collaborative timepieces one can get their hands on currently.
Pictured Above: Rado True Thinline Les Couleurs Le Corbusier
Rado unveiled its True Thinline Les Couleurs Le Corbusier in 2019 to celebrate the pioneering spirits of two visionary pioneers in their respective industries. Rado was at the forefront of material technology, having worked with high-tech ceramic since 1986 while Swiss-French designer Le Corbusier developed the Architectural Polychromy, a standardised and timeless colour system for architectural design.
The collection sees Rado’s True Thinline collection coloured in Le Corbusier’s array of eye-catching, vivid colours. Nine colours were chosen; each from a different colour group in the Architectural Polychromy ranging from red to grey. The watches and bracelets are crafted in Rado’s high-tech ceramic, making them virtually scratch resistant while retaining the glorious shades of colours without a worry of them tarnishing.
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Zenith Defy 21 Land Rover Edition
The relationship between Zenith and Land Rover reaches new heights as it unveiled the new Defy 21 Land Rover Edition at the recent LVMH Watch Week. Inspired by the next generation of Land Rover Defenders, the collaborative piece shares the traits of the SUV — ruggedness, durability and coolness paired with luxury and innovative appeal.
The 250-piece edition timepiece features a monochromatic grey titanium case and dial with a linear power reserve indicator sitting just below the Zenith logo. Zenith exercises restrain as light dabbles of orange and white on the dial makes the watch highly legible. Zenith’s El Primero movement powers the watch, making it a precise and reliable wrist companion.
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Bell & Ross BR 03-94 R.S.19
Within Bell & Ross’ stable of aviation and instrument collections lies the BR R.S. lineup of watches, a series of race-inspired timepieces developed in partnership with Formula 1 Renault F1 Team. The driving force behind the four-year relationship is passion, which underpins both forward-looking organisations.
The BR 03-94 R.S.19 forgoes its typical codes of stealth and ruggedness for its race-inspired chronograph. Bell & Ross’ expertise in crafting ultra-professional tool watches forms the canvas for Renault F1 Team’s to showcase its prowess in material innovation. Black carbon fibre and anodised aluminium — essential materials in Formula 1 cars — clads the watch dial and bezel respectively. The colour codes of yellow, black, green and red are inspired by Renault F1 Team’s colours and motorsports.
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Luminox Bear Grylls Survival Master 3749
Luminox always prides itself on its robust timepieces that thrive in the most extreme of conditions. This year, the Swiss-made brand takes on the great outdoors with Bear Grylls. Grylls’s “Never Give Up” motto dovetails flawlessly with Luminox’s “Every Second Counts” — his ability to survive any condition and Luminox’s penchant to perform in severe situations makes this partnership a match made in heaven.
The Bear Grylls Survival Master 3749 was built to survive the harshest conditions. Its Carbonox+ case shares similar properties to titanium — hypoallergenic, strong and light while being less susceptible to scratches and imbued with better heat resistance. A compass attached to the strap helps navigation during hikes while 300m of water resistance makes it the ideal companion for swims as well. Luminox employs its Luminox Lighting Technology (LLT) in the watch hands and hour indexes, providing night time visibility with the use of self-illuminating tritium tubes set that lasts for 25 years.
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