© Calvin Klein Watches + Jewellery/ Karim Sadli
South Korean heartthrob Kim Woo Bin of popular drama series The Heirs makes the jump from television screens to billboards with his international moddeling debut, starring alongside Polish model Anna Jagodzinska in Calvin Klein’s latest advertising campaign for their watch and jewellery lines.
Key timepieces and unique elliptical forms of the jewellery range take centrestage in the campaign shot by Karim Sadli. Lending his signature minimalist aesthetic to the campaign, Sadli captures under soft light, a smouldering Kim wearing the lustrous “Alliance” watch, a unisex style. Jagodzinska, shows off the sleek “Sense” watch and unique elliptical forms of the “Breathe” jewellery range.
As part of the campaign, Calvin Klein will also launch the new #ckminute social media initiative to encourage wearers of the brand to share pictures of themselves in their favorite Calvin Klein Watches + Jewellery pieces.