Ermenegildo Zegna XXX is the boldest expression of the fashion house, and the uniform of all creative renegades that create explicit content.
AXEL BRIZZY (@axelbrizzy)
Rapper
What is your vice? Overthinking about my insecurities. That happens because I’m a bit of a perfectionist, so I’m extra particular when it comes to my craft. Are you against the system? If it stops me from achieving what I want, then I am. You will just be like everyone else if you follow the “rules” all the time; break them when you must. Is celebrity culture going to destroy us? It is the smiling face of the corporate machine. Describe your street style. It is adaptable enough for me to pull something together for any event. I usually go for comfort these days, but will switch it up if I have to. However, I do not religiously buy or follow a particular brand, nor blow hundreds for the hype. “XXX” is: Explicit, uncensored and not giving a damn. There is no holding back and no fine line to stand behind. Everything out the window, zero limits, time to mark your spot.
Ermenegildo Zegna Couture XXX Shearling jacket, wool pants, leather sneakers
MANFRED LIM (@myrnemusic)
DJ
What is your vice? “I can resist everything except temptation.” — Oscar Wilde. Is subculture dead? Any dominant culture will have its detractors. Music genres diverge, political parties split up, and cai fan stalls set up rival eateries. Disagreement is central to the human condition; I would not be here if I wasn’t attracted to the subculture of being a weird, broke electronic musician. Is celebrity culture going to destroy us? People have been making gods out of mortals since antiquity, it is just more prominent now with social media. Before the Great Race War of 2091 kills us off, I think we will be fine. Describe your street style. Subtle, functional and not an advertisement. A lot of Aether, Acronym, Arc’teryx, NikeLab — stuff that can take a beating and be worn for years. “XXX” is: Being risqué, counterculture-like, dabbling in taboo. Being confident, not giving a f***. Having both the insight and bravery to start something that will be the norm 30 years later.
Ermenegildo Zegna Couture XXX Wool-blend jacket, cashmere sweater, wool pants, leather boots
GABRIEL DE SOUZA (@wolfsloth)
Tattoo artist
What is your vice? Over-optimism. I’m too carefree and happy-go-lucky at times, often setting the bar too high, then getting disappointed when things do not go as planned. Are you against the system? I don’t think the system is best suited for me. It is unhealthy to compare “success”, a vicious cycle that traps those who invest in the system, within the system, like a black hole. I choose to take it one step at a time, and leave a bit of space for the universe to work its magic. Is celebrity culture going to destroy us? It is ignorant to believe it can destroy us. Tracing back to ancient times, human beings have always needed role models to look up to. We need better celebrities, rather than no celebrities. Describe your street style. Vintage-grunge. I enjoy digging through thrift stores and surprising myself with unique and eye-catching pieces; it is the thrill of not knowing what to expect. “XXX” is: The symbol “X” brings to mind an abstract concept of limitless wonder, and the significance of it being displayed three times suggests intriguing concepts: beginning, middle, end (time); heaven, earth, water (universe); body, mind and soul (existence).
Ermenegildo Zegna Couture XXX Wool sweater, wool pants, leather sneakers
IVAN WOO (@ivanistic)
Graphic designer
What is your vice? I have an obsession for aesthetics, sometimes over functionality. I once bought a retro Russian Soviet astronaut helmet just because it looked good; I have no use for it. Are you against the system? I am fascinated by the idea of “Kafkaesque” by author Franz Kafka. We often enter a surreal system that is unnecessarily complicated and frustrating just to achieve our goals. But when the process is so dreadful and tiring, over time our goals become pointless. So yes, I am against this “system”. Is subculture dead? They fade over time, but I don’t think it will ever die. Is celebrity culture going to destroy us? Celebrity culture influences us, but social media will be the culprit of our destruction. Describe your street style. Relaxed silhouettes with minimal embellishments. Something I can wear to sleep, work or grab a coffee nearby. “XXX” is: Passion and affection.
Ermenegildo Zegna Couture XXX Cashmere sweater, wool pants
DEON PHUA (@deonasaurus)
Visual artist
What is your vice? TV shows. What would people be surprised to learn about you? That I did not attend university. Are you against the system? I am against elitism and inequality. Is subculture dead? As long as mainstream culture is alive and well, subcultures are never going to die. What is your go-to cause? Education. Is celebrity culture going to destroy us? The more time and effort we spend obsessing over other peoples’ lives, the less time and effort we have for our own. Describe your street style. Subtle. “XXX” is: Being provocative and having an attitude.
Ermenegildo Zegna Couture XXX Wool jacket, wool sweater, wool pants, leather sneakers
Credits:
Photography: Mun Kong
Styling: Sapphire Chin
Videography: Telescope
Photography assistant: Melvin Leong
Grooming & hair: Benedict Choo using Laura Mercier and Kevin Murphy
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