Time, News

Dare To Be There: Tudor pop-up at Tangs

Dare To Be There: Tudor pop-up at Tangs

A Tudor watch is built for those who dare to step out of their comfort zones. Naturally, it’s embraced by individuals who push the boundaries of the impossible, who need a time instrument capable of withstanding extreme conditions on land, ice, in the air and underwater.

To reflect the brand’s intrepid history and what it stands for today, Tudor launched a new initiative with the “Born To Dare” signature this year, headlined by global soccer icon David Beckham and leading player of the New Zealand All Blacks Beauden Barrett as new brand and #BornToDare ambassadors. Both sportsmen are pioneers in their respective fields, consistently reinventing themselves to reach the pinnacle of their crafts.


Barrett and the All Blacks wear the Black Bay Dark, an all-black steel diver outfitted in their team colours, while Beckham is dressed in the Black Bay Steel & Gold and Black Bay Chrono, the latter being the line’s first chronograph powered by a COSC chronometer-certified manufacture calibre with column wheel and vertical clutch.


“I was attracted to Tudor by the attention to detail I could see in their watches. I then learned about the history of the brand. One of adventure, pioneer diving and daring expeditions. I was instantly hooked” – David Beckham. 

This festive season, Tudor will be hosting a pop-up at TANGS at Tang Plaza from 1 to 7 December. Daring individuals can head down to check out the adventurous timepieces; the first 100 visitors will even receive a customised leather good*, with no purchase required.

*Available while stocks last. Conditions apply.