New York’s most emblematic street now features a dash of Roman character. Bulgari’s flagship store on Fifth Avenue has reopened its doors, sporting a brand new look that is overflowing in opulence — and Roman sensibilities. The redesign is part of Bulgari’s tribute to the city of New York, which the Italian luxury brand has shared a four-decade history with since the opening of its Fifth Avenue store in 1989.
The store’s transformation is thanks to renowned architect Peter Marino, who channeled a timeless yet contemporary vision of Rome into the 4,000 square feet space. The store’s design draws on architectural elements from the Italian jewellery house’s flagship in via Condotti. This includes the iconic Condotti door of 1930, which has been specially reproduced down to the last detail for the entrance of the New York flagship. Likewise, the mesh design of the store’s façade features a “rosetta” motif taken from the clasp of a heritage Bulgari bracelet.
The store’s interior echoes with Roman influences as well, from the Pantheon-inspired bronze latticework and grand columns, to the fine marbles and precious stones seen throughout the jewellery store.
To celebrate the reopening of Bulgari’s New York 5th Avenue flagship, 200 guests including celebrities, influencers and models gathered at the iconic store for a cocktail reception. Among the many famous faces that made an appearance at the party were Bulgari Ambassadors Bella Hadid, Lily Aldridge, Jon Kortajarena, while actress and DJ Ruby Rose kept the party going throughout the evening. Later in the night, guests attended a dinner hosted by BVLGARI Chief Executive Officer Jean-Christophe Babin at The Met Cloisters, where they were treated to a dance performance by Lil Buck and an acoustic set by pop star Demi Lovato.
Bulgari’s love letter to New York also comes in the form of a exclusive new jewellery capsule collection. The Bulgari New York Collection celebrates the American spirit through 33 jewellery masterpieces including belts, rings, bangles, bracelets and necklaces. For a special touch, the jewellery pieces proudly feature the stars and stripes motif of the American flag.