Moncler showcases its Spring/Summer 2017 campaign with the master of camouflage and allusive art, Chinese artist Liu Bowen. The campaign images are shot by renowned American photographer Annie Leibovitz. Keeping in line with the fairy-like vision of previous campaigns, the Spring/Summer imagery appears surreal and imaginary. Images are transformed into a chameleon-like camouflage with the artist’s body concealed, while keeping his silhouette visible against various backdrops.
Transparency is a major theme for this campaign, with figures unidentifiable against backdrops themed around the green hues of New York’s Central Park, and a time-honored bookshop within the American metropolis. Moncler’s Doudoune Legère snowsuit was created to celebrate the artist and is featured in each shot of the new Spring/Summer 2017 campaign – each snowsuit decorated by Liu Bolin achieves an illusory effect in perfect continuity with the forest scene, and the inside the bookshop.
Watch the BTS of the ad campaign below: