Prada365 is Miuccia Prada’s new campaign about embracing the capricious and multi-faceted dimensions of modern communications. Instead of the typical ‘one campaign, one concept’, Prada seeks to narrate multiple stories and multiple point of views in the complex world that we often try to simplify, echoing the ever-shifting needs and desires of everyone’s lives.
Their Spring Summer 2017 campaign, reimagined and freed from creative boundaries, marks the first stage in their approach towards releasing a collection. The film by Willy Vanderperre features fresh-faced models clad in the brand’s latest season of ready-to-wear in five different visual identities, ‘Pathways, Frontiers, Stations, Exits, and Terrains’, each representing different scenes from the same story. Though sequenced, the visuals are entirely dichotomous and distinct.
“A Story”, the second campaign video starring Jude Law, will be available on January 11 on prada.com.