Gucci Hits Rome For Spring Summer 2017 Campaign

Gucci Hits Rome For Spring Summer 2017 Campaign

If you follow Alessandro Michele like we do, you’ll know the Gucci creative director’s obsession with reptile and avian motifs and all things whimsical and dreamlike. And this time, his Spring/Summer 17 campaign moves on from snakes and parrots to exotic felines, which star alongside fresh faces like Lorens Miklasevics and Dwight Hoogendijk. Both are decked out in opulent assembles, reminiscent of the ’70s.


The Italian luxury fashion house kick-starts the launch of the new seasonal with a peculiar retro film, shot by Glen Luchford. It follows a journey to Rome, Gucci’s homeland where a band of artists and colourful personalities come together to celebrate all things bizarre. The film and the campaign images are bombardments of intriguing visuals. Models taking their big cats out for a walk, taking a splash in the iconic Trevi Fountain, dining al fresco with a giraffe leave much room for your imagination to run wild. Gucci pays true homage to personalities such as Cy Twombly, Mario Schifano and Laura Betti, resulting in a series of compelling compositions that champion the city’s unconventional individuals.