New Ermenegildo Zegna Store in London - Men's Folio
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New Ermenegildo Zegna Store in London

  • By Henry Boen

Put yourself in someone else’s shoes. In fact, put yourself in Ermenegildo Zegna’s impeccable leather ones. That’s what you’ll get at the newly opened flagship store in New Bond Street, London. Designed by the one and only Peter Marino, the boutique also boasts the debut of Artistic Director Alessandro Sartori’s Bespoke Shoes collection. The unique collection, handcrafted by famed English shoemakers Gaziano & Girling, features nine exclusive styles of footwear that envisioned nine of Sartori’s closest friends around the globe from ‘Benjamin’ the Dancer to ‘Sean’ the Illusionist. Inspired by a personalised approach to elegance, each pair of shoes are crafted to tell an authentic story of style behind each individual man. The footwear collection will only be available at this flagship store.

The store flaunts an original 19th-century design with architectural sheep head shapes adorning the windows, and a contrasting façade of red and gray marble and textured chalk walls inside the store. The new unit also carries the brand’s full range, including sportswear,  accessories, formal wear, couture and made-to-measure.