It’s certain that Puma is infusing its aesthetics with street-luxe influences with the appointment of The Weeknd as its new global ambassador and creative collaborator. Known for his laid-back style and knack for streetwise, the singer-songwriter adopts a distinctive motto of living in the moment; a value that is also held dearly by Puma. The campaign entitled “Run The Streets” also embodies the idea of staying true to oneself while owning his own unapologetic sense of style.
Set and shot in Los Angeles and Toronto by photographer Mark Seliger, the collaborative campaign will debut in November, featuring Puma’s latest IGNITE evoKNIT and IGNITE Limitless footwear collection. The collection of Puma x Weeknd will, however, only be available in 2017.
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