Calvin Klein continues to show its longstanding relationship with music, tapping 30-time platinum-selling phenom Justin Bieber as the latest face for Calvin Klein Jeans and Calvin Klein Underwear. Shot in New York City by Mert Alas and Marcus Piggott, the campaign features Bieber in all his badboy, tattooed glory, decked out in Calvin Klein Jeans’ key styles of the season. Dutch model Lara Stone stars alongside the pop sensation in this series of seriously sexy images.
“Calvin Klein is such an iconic brand and I am excited and honoured to become a part of the Calvin Klein brand legacy with this campaign. I have been a longtime fan of the brand and have worn their jeans and underwear for a while, so this is kind of a dream come true,” says Bieber. “This is the beginning of an exciting new year for me, personally and professionally, and being a part of this campaign has been a fantastic opportunity and experience.”
While the pop act may be more comfortable on stage, his star power and presence continues to shine through in his first campaign with the brand.
“Justin joins a long list of musicians, models, celebrities and fashion icons that have been featured in our global advertising campaigns,” says Melisa Goldie, Chief Marketing Officer at Calvin Klein. “Justin’s global recognition, expressed affinity for the brand, and powerful persona bring a compelling energy to our jeans and underwear brands.”
Calvin Klein’s affinity with the music industry began with Mark Wahlberg, who starred alongside Kate Moss in what is now one of the brand’s most iconic campaigns. Other music acts who have been dressed and supported by Calvin Klein in the past year include Harry Styles of One Direction, Iggy Azalea, Rita Ora, Sam Smith and Taylor Swift.
Lara Stone, a long-time face of the brand, sizzles in the campaign as well. The supermodel has been with the brand since 2010.
“Given my on-going relationship with the house, this shoot reunited me with my Calvin Klein family – and it was really fun working with Justin,” said Stone. “We had a great time on set and we had a lot of fun shooting the campaign. I think the shoot really captured the energy of the Calvin Klein brand.”
The campaign is set for worldwide release in print and digital formats in March.