The new Alexander Wang X H&M collection brings athletic chic to the next level as renowned sportsmen such as West Ham striker Andy Carroll and kick boxer Rivaldino dos Santos join supermodels Joan Smalls, Raquel Zimmermann, Isabeli Fontana and Natasha Poly to front the advertising campaign. Wang describes it as his “ultimate dream team” as he enlisted real athletes with supermodels, “We wanted to take certain elements of each sport and portray the ultimate warrior,” he explains, “the girls had to feel big and heroic.” The Mickael Jansson-lensed ad campaign will be seen on monthly magazines from now, and a full campaign roll-out will begin on 30th October.
The Alexander Wang X H&M collection will be available from 6th November at H&M Orchard Building and H&M ION Orchard.
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