CAMPAIGN CIRCUIT: Giorgio Armani Spring 14


Opposites interconnect, contrasts find an unprecedented harmony. Genres fuse together to reach a new equilibrium. Sportswear becomes a thread that runs throughout the entire collection, which combines the finest materials with sporty details.

The result: an image of technicality that is mixed throughout the collection with abandon.

A metropolitan feel of rigour is evident in shapes that are sleekly refitted, including slimmer pants that lend freshness to the look. Eccentric intersections of black and white are interrupted by tones that are bright yet not extreme. Armani’s interpretation of colour plays on materials, featuring reticulated effects, jacquard textures and trompe l’oeil. Green tones give movement to blue, and grey blends into red. The colour scale is in light pastel shades, supported by ivory whites – a sensual “nude” light pink is this season’s key colour. Even leather has a softer texture and is presented in mild colours that bring the rich palette of old saddlery to mind.