Get out of the red and into the feel-good zone by partying with the second Belvedere Red initiative, which comes complete with a swanky scarlet bottle.
You’ll see the revamped receptacle above, with its metallic body bringing to mind the festive baubles of a bedecked Christmas tree—apt, really, because party revelers can drink up and know that they’re bringing good tidings to the good folks at (RED) and the Global Fund, which supports HIV and AIDS survivors in
(For the record, fifty percent of what you fork out for your bottle will go to the Global Fund; Belvedere says profits from the global sale of their 2011 Belvedere Red edition “has helped provide 5,000 people with life-saving HIV/AIDS medicine for one year”.)
A whole slew of Belvedere Red bashes will be rolled out at some of the snazziest bars and clubs in
Revelers, it’s time to stamp your feet on the dancefloor…and help stamp out the scourge of the disease. I mean, just think about it: we could be the first AIDS-free generation—so your part and drink up.
Explore the world of RED here: plenty of other nifty merchandise to be snapped up! Meanwhile, here’s the literally heartpounding promo vid for the philanthropic endeavor with a healthy shot of buzz.