Iconic for repackaging men’s briefs as an object of desire, Calvin Klein Underwear celebrates 30 years as the market leader with the all-new Bold campaign. 

Calvin Klein Underwear has stopped traffic, turned heads and caused outrage with some of the most iconic and controversial advertising campaigns featuring the world’s most good-looking men for the past three decades. Since its first advertisement campaign that featured Olympic pole-vaulter Tom Hintnaus in a pair of white briefs on the Greek island, Santorini, Calvin Klein Underwear has never stopped innovating the ideals of this utilitarian undergarment with a highly covetable designer aesthetic. We take a look back at some provocative moments in the brand’s history. 

By Hafiz Rasid

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