Fendi opens the doors to its new and first standalone men’s boutique in Southeast Asia at Takashimaya Shopping Centre.
Fendi opens Southeast Asia’s first dedicated men’s flagship boutique in Singapore — a modern open space that covers 123 square metres, and serves as a canvas to presents the men’s offerings from the Fendi universe, reflecting the Maison’s identity shown through the sophistication of the city of Singapore.
Combining silver metal elements with an interactive, semi-transparent LED curtain, the façade of the boutique presents an impressive panoramic view of the boutique’s interior whilst showcasing the videos and images of the latest and seasonal campaigns. The boutique interior invites with a warm, masculine mood, playing with patterns with precious materials that highlight the duality of the Fendi man. Perspective cuts in Green Patagonia marble make the boutique amidst the neutral toned surroundings as a curious centrepiece – creating a grandeur atmosphere that finishes with luxurious touches of silver and champagne metal. The polished venue is softened by the presence of soothing green tones of silk, mirrored tables, and plush leather furniture.
A special VIP room within the space exudes an exclusivity, a sense of classy masculinity and understated luxury purveying a space that combines elements of Alaska White marble with a chic modern ceiling, above cosy ivory carpets for a sophisticated shopping experience.
A true representation of the Maison’s spirit in constant balance between tradition and evolution, the new men’s flagship boutique at Takashimaya Shopping Centre bridges the relationship between Roman heritage and the modernity of design, adding a touch of the Italian spirit to contemporary Singapore.
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