The Standard Procedure of RATIONALE's Beyond Brilliance Treatment Ritual - Men's Folio
Grooming, Skincare

The Standard Procedure of RATIONALE’s Beyond Brilliance Treatment Ritual

  • By Bryan Goh

The Standard Procedure of RATIONALE's Beyond Brilliance Treatment RitualAustralian skincare brand RATIONALE, with all its radicality and rigorousness, has released the Beyond Brilliance Treatment Ritual, a set of six products for an at-home facial ritual experience.

The term “beautiful skincare” is not only overused. It is a missed one; a linguistic catch-all for writers to use when they can not decide if something is truly beautiful or interesting enough to implore their readers to try it. However, RATIONALE’s term of the word is that it takes on a holistic sense when describing its products.

Founder Richard Parker believes that the aesthetics of a product is the first thing a customer will appreciate (“If the packaging feels substantial, you’d recognise it as a quality product inside and out.”) but beauty beyond a box and regardless of gender or lifestyle, is when one possesses a level of taste that comes with the art of living good.

 

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The RATIONALE Beyond Brilliance Treatment Ritual — a limited edition set of six products — has taste down to a t. The matte black exterior of its coffret (to call it a box is an aesthetic disservice) opens up with a satisfying click to a suede-like interior that houses the six products.

Where other brands might encourage one to experiment with the products of their limited edition boxes (experimentation, after all, is the ruling order of skincare today), the joy, satisfaction, and beauty of the Beyond Brilliance Treatment Ritual is that all skin types can use it. Unbox, utilise, and enjoy the benefits of each product for up to three uses.

“I am so incredibly proud of this perfect work of Art, Beauty and Science,” says RATIONALE Founder Richard Parker. “I know our dear clients are going to love it as much as we do.”

 

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Functioning however one wants it to, be it a mid-week treat, pre-event booster, or something as easy as it is efficacious, one might already be familiar with how some of its products work. A Cleansing Essence suggests luxuriousness with each swipe, while a Gommage Balm gently exfoliates.

The Antioxidant Ampoule brightens and soothes, while a Hydrating Mask can be left on indefinitely till one’s skin soaks it up. However, the final two products — a Décolipid Ampoule and Vit-D Ampoule — might be the set’s most interesting. The former can be used post-event after too much bubbly, while the latter soothes itchiness and irritation that might arise from drinking.

“This six-step facial ritual offers skin refinement and deep hydration for an immediate, radiant glow,” says Katie Matten, RATIONALE’s Global Head of Education. “Suitable for all skin types, it’s perfect for event prep heading into the festive season or just as a skin pick-me-up,” adds Matten, and that is before one might notice what else the set comes with. A soft-as-clouds application brush and an artisanal ceramic dish are just two things that make the set the epitome of skincare elegance.

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