Prada’s Fall Winter 2022 campaign features Jeff Goldblum, Damson Idris and Rami Malek in a series of intimate portraits that celebrate their stories and the stories they have told.
Titled Prada Stories, Prada’s Fall Winter 2022 campaign sheds light on the minds that bring our fables and stories to life. Featuring the enigmatic Jeff Goldblum, charming Damson Idris, and chameleonic Rami Malek, photographer David Sims places them against plain white backdrops that captures them in intimate portrait settings, revealing slivers of the precarious balancing act they must perform to navigate life as both a complex human and the multiple personas that they take on in their acting career.
The house of Prada has always taken pride in its penchant for intellectualism and fun design, so it’s no wonder that this campaign extends its Fall Winter 2022 show’s theme of workwear to unpack a profession whose work attire is constantly changing, yet also always the same — the bodies of the actors themselves.
On top of the portraits, Miucciu Prada and Raf Simons also let creative director Ferdinando Verderi include a sequence of still-life images that spotlight objects of special meaning to each of the actors. These portray aspects of them that the narrative worlds they act in seldom allow to be made privy to audiences, but the meanings are not explicitly spelled out of course; there remains the animosity that protects the complexity of who they are.
Along with the way each gives off a different aura in the ostentatious trench coats and suits, the audiences get to delve a little deeper into the bigger story that makes up each of these individuals — calling attention to the minute intricacies that the camera does not pick up. After all, their work celebrates the diversity of identities, and whatever that fuels that pursuit should also be embraced.
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