swatch

The Audemars Piguet x Swatch Royal Pop collaboration has officially been unveiled, and rightly so, opinions are divisive. We take a look at the pocket watch's details and how the entire saga unfolded during the past week.

AI-generated mock-ups, collector reactions and online speculation are already turning the launch into one of the year’s most divisive watch debates.

Today, the convergence between watchmaking and art feels more intentional than ever. These four featured brands have embedded themselves within cinema, contemporary art, and institutional patronage.

Swatch presents its latest Art Journey Collection with the Guggenheim Museum at the Swatch Art Peace Hotel.

Ever wondered how which phase Earth looks like from the Moon? Swatch solves that with the Moonswatch Mission to Earthphase.

New for August.

Throughout time.

Go big, go bold.