Hermès' Objets of Desire - Men's Folio

Hermès’ Objets of Desire

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By Jon-Patric De Mello

For the Fall Winter 24 season, Hermès redefines the quotidian item, imbuing whimsy and character into the ordinary through playful design all while catering to the variegated lifestyles of its esteemed clientele.

24 is a number that Hermès holds dearly in its heart. Almost 150 years ago, Charles-Émile Hermès relocated the workshops of his father, Thierry Hermès, to 24 Faubourg Saint-Honoré. It was here, at this iconic address, that Hermès would evolve from its harness-workshop beginnings into its current status as a pinnacle of luxury and fashion. 24 Faubourg Saint-Honoré would develop into the Hermès flagship store, a distinction that has continued to define the location until today. In commemoration of the lucky number 24 to Hermès, the maison’s annual theme for the 2024 year is “The spirit of the Faubourg”, as an ode to the unparalleled craftsmanship, reputation of excellence and enduring legacy of the maison that was built at the Faubourg.

For its Fall Winter 24 season, the maison has unveiled a new arrangement of objects as a testament to the Faubourg’s lasting identity as the “House of Objects”. The maison’s previous Objets collections were steeped in whimsical colourful designs that were not unfamiliar to the house but were atypical in the way they were presented. Rather than showcased at a traditional fashion show or runway, Hermès Objets transcended the confines of mere wearable articles of clothing and instead fronted an assortment of carefully crafted lifestyle items in static display.

The parameters of the Hermès Objets collections appear to have no bounds. Both menswear and womenswear are included — bags, shoes, hats, perfumes, belts, scarves and more are presented for the perusal of the maison’s patrons. On a cursory level, the collection appears limitless, but when given due inspection is rooted in a tenet that has been upheld by the maison since its very beginnings. Even almost two centuries back to its 1837 origins, tireless craftsmanship was the modus operandi of Hermès, with the resultant goods intended for the equestrian pursuits of its patrons. Fast-forward to the present and the artisans of Hermès continue to create and curate its collections with the varied personal and lifestyle interests of its customers in mind.

In that sense, the Objets collection offers an item for every patron, it is merely a matter of what the heart desires. Whether that desire manifests in an inclination to adorn themselves in luxurious accessories or to embellish their homes with decorative ware, Hermès has an item for that very purpose. From the wider Objets collection, 14 standout items were curated as highlights in the form of a playful colouring book, that brought to the fore the variegated lifestyles of Hermès clientele through charming wide-eyed two-dimensional caricatures.

Across the collection, mundane items are reimagined through the maison’s spirited sensibilities that imbue an air of light-hearted sophistication into the ordinary. A notion that Hermès has become renowned for. From its iconic silk scarves to its finely crafted porcelain homeware, intricate colourful motifs are repeated in swirling patterns while fronting images of rare fauna. A sprinting cheetah is the focal point of the Guèpards bandana double-sided scarf in silk, while the Tressages équestres vase and serving bowls draw inspiration from the braids and harness passementeries that harken back to Hermès’ equestrian heritage.

As always, the maison’s established savoir-faire in leatherwork once again takes centre stage as the pièce de résistance of the collection. The vermilion double-buckled ankle boot and the Faubourg Express bag in Evergrain calfskin are a showcase of just some of the maison’s impeccable craftsmanship and technical expertise in the art of leather treatment, curing and stitching. By now, there is no doubt that the legacy Hermès has created itself has spawned from genuine artisanship in its pieces, but the Objets collection only serves to further solidify the maison’s commitment to quality, not just in fashion, but in the art of living.

However, what emerges, of particular note in the Objets collection is the maison’s reframing of the relationship between patrons and the everyday items that accompany them through life. What kind of a connection does Hermès hope to establish between an individual and items as ordinary as lipsticks, perfumes, bracelets, or necklaces? One that can enkindle a sense of joy and appreciation from the monotony. Regardless of the pursuits that occupy our calendars and minds, there is pleasure to be derived in an object that is crafted with intention, imbued with whimsy, and grounded by technical prowess. In this way, the Objets collection is Hermès’ vision of an all-encompassing repertory catered to the whims and fancies of each patron, all while paying homage to the location and notion of its very beginnings — the Faubourg.

Once you are done with this story, click here to catch up with our October 2024 issue.