After pit stops in Shanghai, London, Paris, Barcelona and Mexico City, Tommy Hilfiger goes full speed ahead to finish their final lap with the Hilfiger Racing Club event, that was held at the COEX mall in Seoul, to celebrate the launch of the new Fall 25 collection.

Transforming the rooftop parking lot of COEX into an unexpected motorsport playground, Tommy Hilfiger staged an immersive, high energy experience steeped in vintage racing nostalgia. The lineup of artists in attendance, including the likes of Won Young from IVE, Jung Yong-hwa, Dahyun from Twice, Younghoon from The Boyz and Yena from ITZY, and actor Jung Hae-in to name a few, wore select pieces from the latest collection. At the event, they were greeted with race-themed activities such as a go-kart track, a licence-issuing station, and a “Tommy Stop” where they fueled up with light bites and refreshments. Vintage cars lined up the event space, perfect for photo opportunities of the star-studded guest list, while the DJ set played house and hip-hop beats to set the vibe of the space.

Still fresh off the high that was F1: The Movie, Tommy Hilfiger’s Racing Club collection is the brand’s full on take on the motorsport aesthetic. While F1’s roots are European, it has since grown into a worldwide sporting phenomenon that reflects itself in which its enthusiasts are deemed cosmopolites, much like the rise and growth of Tommy Hilfiger, where the brand was one of the main influences of bringing modern, preppy American style to the world. It is no different now, where Tommy Hilfiger is still at the forefront of American designers.

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