It’s that time of year again when the revs of Formula 1 cars accompany the night lights of Singapore. Even before the cars take their first practice session on the streets, the excitement has already spilt over into Singapore’s main shopping belt and beyond. Here’s a quick guide to the Formula 1 activities happening from now till race day.

TAG Heuer Racing Pop-Up

TAG Heuer brings Formula 1 adrenaline to Orchard Road with a bold pop-up at ION Orchard’s Level 1 Atrium. Built from industrial-style containers in striking black and red, the space echoes the drama of race day with chequered floors, mesh panels, and a full-scale Oracle Red Bull Racing showcar. Oracle Red Bull Racing driver Yuki Tsunoda will be visiting the pop-up on 2 October, 5pm. Visitors can explore Max Verstappen’s race-worn gear and heritage watches worn by legends like Jo Siffert and Lewis Hamilton, customise merchandise at the Truly Yours station, and experience the immersive Tone of Victory audio installation, which translates the pulse of racing into sound. The TAG Heuer Racing Pop-Up runs till 6 October.

Inside the Garage: Tudor x HUGO x Visa Pop-Up

For the first time, Visa, HUGO, and TUDOR join forces to deliver a high-octane showcase fit for the Singapore Grand Prix Season. At ION Station B4, fans can step inside the world of VCARB with a show car, race gear, exclusive merch, and interactive challenges. Rising star Isack Hadjar makes a special appearance on 1 October, adding to the excitement. Highlights include TUDOR’s Black Bay Chrono collection and the limited-edition “Carbon 25,” alongside HUGO’s bold fanwear drop of retro tracksuits, varsity jackets, and tire-marked denim. Open daily until 5 October, this immersive pop-up is where motorsport meets style.

Polo Red Racing Pop-Up by Ralph Lauren Fragrances

Ralph Lauren Fragrances revs up race week with the Polo Red Racing Pop-Up at Plaza Singapura, running now till 5 October. Designed as a high-energy playground where style, speed, and scent collide, the space features interactive activities, photo moments, and exclusive merchandise. Fans can also explore the full fragrance universe, from Polo Red to Polo 67 and Polo Blue. On 30 September, the excitement peaks when Formula 1 star and face of Polo Red, Lando Norris, makes a special appearance at 6PM.

ECA: Pit Stop at New Bahru

From 3 to 5 October, New Bahru transforms into a bustling Curiosity Pit Stop, showcasing over 70 local brands and creative experiences during the Singapore Grand Prix weekend. Visitors can discover everything from Arveau’s equatorial aperitif cocktails and viral Pralet doughnuts to SONOGO’s sustainable 3D-printed lamps and TELL YOUR CHILDREN’s whimsical street-art merchandise. Regional debuts from SANJE (ID) and Sardine (TH) add international flair, while art installations like BAHRU by Pooja Nansi and the Past Forward self-guided trail celebrate Singapore’s cultural heritage.

LEGO Experience the Thrill

From now till 12 October, LEGO and Formula 1 transform ION Orchard into a high-octane playground for fans of all ages. The star attraction is a life-sized LEGO Williams Racing FW46 F1® Car, built from over 400,000 bricks and fresh from its debut at the Miami Grand Prix. Visitors can step into the shoes of an F1 team with interactive stations that test pit-stop speed, reaction times, and stamina. Complete every challenge, and redeem exclusive rewards — a Mini LEGO Race Car for kids or a $5 LEGO voucher for adults.

Pit Pass Experience at adidas Brand Centre Orchard

From 24 September to 9 October, adidas Brand Centre Orchard transforms into a high-energy Pit Pass Experience, letting fans step into the shoes of a racer with state-of-the-art simulators and interactive challenges. A Mercedes-AMG PETRONAS F1 Team driver will make a special appearance on 2 October, while adiClub members racing three laps under five minutes can redeem a 10% voucher on motorsport merchandise. Across Singapore, pop-ups at Raffles City, JW Marriott South Beach, The Ritz-Carlton Millenia, and other adidas stores feature racing simulators, exclusive fanwear, and a showstopping Mercedes-AMG F1 W16 E Performance display, bringing the thrill of the track to shoppers.

Elevation Lounge by Moët & Chandon

From 3 to 5 October, Moët & Chandon brings the art of celebration to Singapore with the Elevation Lounge, a one-of-a-kind experience during the Grand Prix weekend. Anchored by a striking hot air balloon shaped like a champagne cork, the pop-up offers elevated city views, chilled Moët & Chandon pairings, and French-inspired casual fare. Guests can explore curated heritage walls, iconic signed bottles, and immersive storytelling that highlight the Maison’s century-spanning connection to motorsport and moments of triumph. For the first time ever, the balloon will take flight on race night, turning Singapore’s skyline into a dazzling spectacle of luxury and celebration.

Jack’s Garage by Jack Daniel’s

From now to 5 October, Jack Daniel’s transforms The Grande Whisky Museum, Suntec City, into Jack’s Garage, now in its third year — an immersive fusion of whiskey, motorsport, and music in celebration of the Singapore Grand Prix. Highlights include the debut of the rare Jack Daniel’s 10-Year-Old Tennessee Whiskey and the McLXJD 2025 Limited Edition, alongside signature cocktails, interactive reflex challenges, and multi-sensory experiences inspired by the McLaren F1 Team. Now in its third year, Jack’s Garage invites fans to explore heritage, innovation, and high-octane energy in Singapore’s premier whisky destination.

Glenfiddich Race Experience

Glenfiddich elevates Singapore’s Grand Prix weekend with the limited-edition 16-Year-Old Single Malt, celebrating its partnership with the Aston Martin Formula One™ Team. From now until 31 October, fans can enjoy Glenfiddich cocktails like the 1959 Spritz at participating bars. Travellers coming through Changi Airport Terminal 3 can visit The Glenfiddich Race Experience (from now till 11 October), featuring a full-scale Aston Martin F1 car against a dramatic Scottish Highlands-inspired backdrop. Over race weekend (2 to 5 October), Warehouse Hotel comes alive with a spectacular brand projection, and lucky guests have the chance to win a VIP Abu Dhabi Race Experience aboard a luxury yacht for a prime trackside view.

Hit the Apex at CQ @ Clarke Quay

From now to 5 October, CQ @ Clarke Quay transforms into a high-energy hub for the Singapore Grand Prix Season, powered by StarHub. The festival features live music performances from 42 emerging artists across 18 countries as part of Music Matters Live, an on-site e-racing simulator tournament with pro drivers and content creators via the GPSS Apex League, and Hot Wheels Pocket Pitstop — a diorama display with miniature F1 tracks, exclusive merchandise, and interactive photo opportunities. With caffeine-fuelled parties, Grab promotions, and 24/7 excitement, visitors can experience the pulse of race week in Singapore in a dynamic, free-to-enjoy playground.

Once you are done with this story, click here to catch up with our September 2025 issue.