What does Chivas Regal and Lisa have in common? Well, one of them is the world’s most influential K-Pop musicians and the other, the holy grain of Scotch: excellence at its most top form. It can be said too that both are committed to the now as they are not afraid to draw on the heritage of the past. But we’ll skip to the chase: Lisa is Chivas’s latest ambassador and the first female face of the brand in Asia.
“After being on such a huge personal journey and hustling over the past few years, I want to inspire people to elevate themselves. It was a no-brainer to partner with Chivas, as their values are so closely aligned with my own, plus I’ve always been a whisky fan!” says Lisa herself.
Titled “Chivas Regal x LISA: I Rise, We Rise”, the campaign revolves around Lisa’s personal journey where she talks about what makes her, her. Authentic, living in the now and being successful on her own terms. And yes, she takes a sip of a Chivas Highball which in itself, is a mark of success.
“As we enter a new era for Chivas, it is important that we collaborate with people who share the same values as us. LISA is a global superstar, and more importantly a role model for the next generation, which undoubtedly makes her the perfect spokesperson for our ‘I Rise, We Rise’ campaign. LISA has appeal across a number of passions including music and fashion, so the partnership comes as a natural next step for us as we continue to elevate Chivas to a new generation in Asia.” says Chivas Global Marketing Director, Nick Blanell about this collaboration.
While the Chivas 12 expression has been revamped — a new icon, sustainability in its make, and incredibly stylish — stay tuned to its rise in 2022. We humbly ask you to participate.
Once you’re done with this story about Lisa and the Chivas Regal campaign, click here to catch up with our March 2022 cover stars, BTS!
RELATED ARTICLES
