If you’re one for the appreciation of liquor, celebrate Martell Cordon Bleu’s 110th Anniversary with L’Atelier Martell in Singapore. From 3 April to 29 May, the esteemed cognac house will open its doors to the public to learn about Maison Martell’s heritage and savoir-faire through its time-limited interactive pop-up boutique.
Visitors will be spoiled with a vast number of activities and experiences available at the pop-up – from the exclusive Cognac from the Cask experience where patrons can fill their own personalised montre sampling bottle with a VSOP blended exclusively for L’Atelier Martell from an authentic oak barrel shipped from Cognac, to tasting masterclasses with brand ambassadors at only $50 per pax to try three of the house’s signature blends – the Martell VSOP, Martell Noblige, and Martell Cordon Bleu.
To make things more interesting for guests, an additional $50 spent on top of the regular masterclass fee allows for visitors to create their own blend of cognac and bring home a personalised montre. Custom bottle engravings will also be made available for guests if they purchase the Martell Cordon Bleu.
L’Atelier Martell. Image Courtesy of Maison Martell.
A first of its kind in Southeast Asia, the event will also feature a new bottle design for Martell Cordon Bleu in honour of its 110th Anniversary, as well as a new advertising campaign featuring actors Vincent Cassel and Tony Leung.
Limited-edition bottles like the Martell Cordon Bleu 2021 Limited Edition 1L Bottle, Martell VSOP Special Edition by Jacky Tsai and Martell Noblige Singapore City Limited Edition will also be featured at the event and available for retail.
And if you’re just looking to get your fill of drinks this time around, head on down to the Bar of Swifts where you can speciality cocktails served for as low as $18.
All new VSOP bottle. Image Courtesy of Maison Martell.
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