Many travellers who have had the opportunity to land at Incheon International Airport, no matter the airline they arrive in, can recall the sea of light blue aircrafts sporting a Pepsi-esque logo parked at the airport’s second terminal. It’s an image highly symbolic to the South Korean identity, and an iconic, fan-favourite presence within the aviation industry. But all of this is set to change soon — Korean Air unveiled a major rebrand to its brand identity at an event in Incheon earlier this week. It includes updating its taegeuk symbol logo for the first time in 41 years, followed by a complete redesign of its aircraft’s livery, as seen on the airline’s newly-received Boeing 787-10 aircraft.

This is the first major move for Korean Air after the U.S. Department of Justice granted their approval for the airline’s proposed merger with Asiana Airlines, a policy that took five years in the making and will see the complete dissolution of the Asiana Airlines brand in early 2027 With the merger now complete, the airline is symbolising the integration of both airlines with a fresh new coat of paint not only to its planes but in all aspects that of its customer’s experience. The new brand colour, a deep blue hue, as well as a modernised version of its Taegeuk logo, have already replaced its pre-merger branding on the airline’s website and mobile apps.

But for Korean Air, it’s more than just a logo change. The airline is working on strengthening its image as a powerhouse airline in Asia, if not globally, with several changes to its inflight offerings. This includes newly-upgraded inflight meals through a collaboration with Chef Kim Seakyeong of Seoul’s Cesta restaurant, which the chef has curated a selection of fine-dining-inspired meals for both premium and economy travellers. 

For instance, travellers in the airline’s premium classes can expect expanded selections of amuse-bouche and appetisers,and signature Korean dishes such as octopus nurungji rice, beef brisket bibimbap and shinseollo. Passengers in the airline’s Prestige class (business class) will also receive an upgrade to the amenity kit, which now comes in a Graff-branded pouch with luxury skincare and perfume.

And with the Prestige Suites 2.0 (pictured above) expected to roll out on more aircraft, including the airline’s incoming Airbus A350-900s on order, there are plenty of reasons now to keep the airline on your radar for your next travel to Seoul and beyond.

Once you are done with this story, click here to catch up with our March 2025 issue.