NARS has always been a bold brand, aiming to challenge the rules of beauty, with innovative campaigns and provocative shade names (notably Orgasm and Deep Throat). As a result, Nars has been changing how people perceive ‘sexy’ makeup. Instead of bold red lips and smokey eyeshadows, Nars’ Afterglow Lip Balm and Deeply Blooming collection captivates with subtle colour and shine.

Ultimately, feeling good and looking seductive shouldn’t just be skin-deep — it should come from a place of inner confidence. Visionary founder and makeup artist François Nars believes in utilising makeup to bring out everyone’s inner beauty and to encourage self-expression. After all, sex sells. But so does confidence.

Significantly, perceptions of makeup have been changing away from the idea of makeup being purely limited to feminine expression. From K-pop idols, Hollywood celebrities, to the everyday man touching up their concealer, makeup is becoming increasingly normalised across genders and self expression. With these two new collections, Nars invites everyone to embrace their inner sensual beauty.

Afterglow Lip Balm

In Nars’ debut collaboration with Kaia Gerber, the Afterglow Lip Balm delivers colour worth craving. Enter a luscious land of colour with the bestselling buttery balm now with 24-hour hydration and 9 new shades. With sheer buildable coverage and a non sticky texture, it can be worn alone or layered with other lip formulas.

Infused with coconut oil, gardenia taitensis flower extract, and Vitamin E for healthier-looking lips and comfortable wear.

The Deeply Blooming collection

Discover 8 Blush shades and 5 Afterglow Sensual Shine Lipstick shades that bloom with irresistible beauty. The titulating collection takes inspiration from floral plums, berries, and pinks to form a colour story that elicits emotions — from soft and sensual to passionate and provocative.

Once you are done with this story, click here to catch up with our December/January 2026 issue.