It is that time of year again. With all the new releases and time-tested formulations, Men’s Folio is pitting the industry’s best in the grooming category against each other to see which holds up in the scopes of ease of use, claim to fame and sustainability. Judged by a panel of local experts, this year’s iteration honours grooming routines — in all its steps and processes. From insider interviews with TCM scalp care label Jing Botanics to a professional’s opinion on laying the foundation for a dependable makeup routine, here, Men’s Folio presents the 2025 edition of our annual Grooming Awards.

Best Fresh Fragrance: Azzaro The Most Wanted Eau de Toilette Intense

“Fresh” and “masculine” don’t often go hand in hand, but with Azzaro’s The Most Wanted Eau de Toilette Intense, the pairing feels entirely natural. At its core is a bold splash of bergamot, which delivers a crisp, aromatic opening that feels both inviting and modern. This brightness gradually unfolds into a warm heart of lavender, introducing an airiness that feels indulgent yet surprisingly smooth. Anchoring it all is a strong base of liquor and moss, lending structure and staying power with a distinctly masculine edge. The result is a scent that feels grounded yet breezy, otherwise polished yet playful.

Photography Zantz Han
Styling Vanessa Grace Ng

Once you are done with this story, click here to catch up with our June/July 2025 issue.