In the simplest of grooming routines, a magnitude of weight remains. Devices, formulas, and the like all hold propensity — and at the same time — one’s hope to rebirth, refresh and revitalise one’s image. For 2025, reformulations are rife, and so too are the innovations and creation of new ones. With science, track records and a lot of gumption, every new day in the grooming sphere sees the arrival (or recurrence, depending on how you see it) of new, covetable, promising products.
At Men’s Folio, straightforward, fuss-free grooming is the goal. For the second year in a row, Men’s Folio Grooming Awards 2025 rehashes a 15-step regimen that consolidates the best of modern grooming, down to the basics. Once again, the most prominent voices of industry insiders and the everyday man are set to distill the essence of modern grooming, designed to fit just about anyone and everyone.
The 15-step categories include:
- Best Cleanser
- Best Toner
- Best Serum
- Best Moisturizer
- Best Sunscreen
- Best Primer
- Best Foundation
- Best Concealer
- Best Brow Fillers
- Best Setting Powder or Spray
- Best Fragrance*
- Best Razor
- Best Hair Care
- Best Hairdryer
- Best Oral Care
*Four fragrance profiles: Floral, Woody, Amber, Fresh
Products submitted will be judged based on the following:
- Ease of Use
- Claim to Fame
- Sustainability
The final deadline for nominations is Tuesday, 15 May 2024. To nominate a product, simply fill out the form with the following information: Brand_ProductNameInFull. For fragrance brands, kindly in the form with the following information: Brand_ProductNameInFull_FragranceProfile.
To qualify, each nominated product must be available in a quantity of two and sent to our office from 16 April 2025 to 21 April 2025. Please also note that if the judges are unable to receive full-sized fragrances, tester vials can be sent.
The winner of each category will be announced in our June/July 2024 print issue.
For more information and/or advertising enquiries, please email us at [email protected].