Hermès Beauty has opened up a new brick-and-mortar store, and it’s right at the heart of the city centre. Situated on the first level of Raffles City Shopping Centre, the newest physical space set up by the label comes to strengthen and reinforce its presence and relationship with the Southeast Asian region. That’s right, it’s the first Hermès Beauty location in all of SEA.

The store is conceived as a calm and quiet sanctuary, a quiet contemporary space where visitors are guided through an open and opulent space. The location comes equipped with a private consulation room where visitors can explore and try on the full collection of the Hermès Beauty colour palette as well as a personalised fragrance discovery experience.  At the different makeup counters and display tables, you can find many of the different iconic signature creations, such as the Rouge Hermès lipsticks, Rose Hermès, Les Mains Hermès and Hermès Plein Air collections. You can also expect to find fragrance icons like the highly desired Terre d’Hermès and the 24 Faubourg, inspired by the late Princess Diana.

Hermès plays the game of elegance well. It’s not just about the clothes or the equestrian aesthetic, but the desire of being polished and put together. Whether you’re a fan of the OG money aesthetic or not, there’s always a little Hermès in everybody. If you’re still not sold yet? You can wait to expect Grace Wales Bonner’s latest creative director appointment for Menswear shake things up for you. While her debut collection might not be until a year from now, why not indulge in a little treat to satiate the wait? You can visit the new Hermès Parfums & Beauty Store now.

Once you are done with this story, click here to catch up with our October 2025 issue.