Men’s Folio’s Grooming Awards 2024 spotlights the winner for the category Best Fresh Fragrance — the YSL MYSLF Le Parfum.
Fresh fragrances stereotypically contain zesty citrus and/or white floral notes, but the YSL MYSLF scent stands out as a woody floral fragrance. The freshness is delivered from the get-go with the opening top notes of vibrant bergamot heart from Calabria (the famed Italian city known for its citruses) and vert de bergamot. Then, the freshness continues in the heart notes of an orange blossom absolute heart from Tunisia that is specially crafted for YSL Beauty, giving the signature familiarity found in the other YSL fragrances. The base notes of sensual and textured wood accord are made of Indonesian patchouli heart, and Ambrofix™ (characteristic of an amber woody sensuality) grounds YSL MYSLF.
The YSL MYSLF fragrance fulfils all the characteristics of a fresh fragrance but edges it forward with the amber base to gift it a sexiness that is reflected in the black lacquered flacon that houses the juice. The personification of this allure is also represented by broody Hollywood actor Austin Butler. Other than the unique trait of being a fresh, woody, floral (fresh and woody are somewhat an oxymoron in the fragrance world due to the spicy nature of amber scents) fragrance, the use of Ambrofix™ allows for YSL MYSLF to circumvent the low sillage and lasting powers of most other fresh fragrances. Yes, Ambrofix™ is a chemical compound that extends the throw of a scent.
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Trust that the YSL MYSLF fragrance is a gift that keeps on giving with its versatile blend. While the category of fresh fragrance is typically relegated today time scents and the outdoors, a regular spritz routine of the YSL MYSLF throughout the day means that one could accumulate the amber dry-down notes to carry him from day to night and from the blistering heat outside to the cooling air-conditioning indoors. One will want to keep the flacon after it is depleted because it is refillable, and he will definitely ask for seconds.
Photography Jaya Khidir
Styling Manfred Lu
Once you are done with this story, click here to catch up with our August 2024 issue.