“I believe that beauty comes first from within.” This one-liner, said by famed Giorgio Armani, has become a creed that his beauty label, Armani Beauty, now operates and lives by. But for the release of the label’s Stronger With You fragrance, this very idea of inner beauty gets multiplied by the principles of togetherness.

Launched in early April, the fragrance collection is a series of olfactory odes, each dedicated to the disciplines of modern masculinity. The intense fragrance might be a new arrival in the masculine market, but it never squarely positions itself as so. Bottling up the liberating energy of that feeling of togetherness, Armani Beauty presents a flight of warm vanillas and warmer amber woods into three iterations — the Stronger With You Eau de Toilette, the Stronger With You Intensely, and the Stronger With You Absolutely. Transcending the typically masculine overtures of the new fragrance collection, airs of brightness manifest in accords of bold pink pepper and delicate notes of lavender, which uplift the weighted notes of amber, rum and cardamom.

To celebrate the new arrival of Armani Beauty’s sumptuous, refined olfactory blends, the brand has launched the Armani Beauty Stronger With You pop-up. Landing itself in the heart of the Central Business District, the pop-up is held at Dashi Go-Go at CapitaGreen — where programmes like an immersive photo-booth, fragrance sampling and a complimentary cocktail hour will be doled out. Reasserting the fragrance line’s love for love, these tributes to togetherness seek to balance and intensify both sides of affection. Guests may look forward to brushes with the charm and irresistible energy of the new Armani Beauty Stronger With You fragrance line from 23-25 April, 10:30PM-3AM at Dashi Go-Go, 138 Market Street C.O.T.U, @ Level 39 CapitaGreen, Singapore 048946.

Once you are done with this story, click here to catch up with our April 2025 issue.