The prestigious Asian Television Awards honouring all things Asian television will be a place for personalities and millennials to come together.
Millennials are taking over the internet. Spaces like TikTok and Instagram have been a dictation of all things millennial entertainment, and this year, the Asian Television Awards will honour them with their brand new Instagram Live Chats. This new initiative will be “a welcome opportunity for regional celebrities and their fans to come together under its auspices,” says the Organising Committee.
With a series of Instagram Live Chats commencing August 2021, the prestigious awards ceremony will be connecting favourites directly to the fans. Branded as ATA Catch-Up, the two volumes will feature a series of 5 chats that lead up to the main event on December 10 and 11.
The first Volume was a presentation of all entertainment personalities, from the likes of TikToker Ming Wei from Singapore to beloved singer Morissette from the Philippines. The second Volume will be welcoming more from Singapore, Thailand, Vietnam and Hong Kong to make an appearance on the Live Chats, each one adorning a different theme.
This upcoming week, ATA Catch-Up Vol. 2 will showcase Li You Ru from Taiwan, Julie Tan and Tay Ying from Singapore, Bowie Cheung from Hong Kong, Rossa and Afgan from Indonesia.